The Trump family's hotel project in Albania has caused irreparable environmental damage, according to scientists and NGOs like EcoAlbania and University of Tirana professor Ferdinand Bego. Deforestation, disruption of turtle and bird nesting sites, and destruction of wetlands have been reported. The project, first proposed in 2024 by Jared Kushner, involves constructing luxury hotels near flamingo colonies and on a deserted island.

Scientists and environmental activists argue the project has already caused irreversible harm, citing satellite images showing deforestation, road clearing, and bridge construction. EcoAlbania and Professor Bego have highlighted the destruction of coastal ecosystems and the threat to biodiversity. In contrast, Albanian Prime Minister Edi Rama defends the project as 'Europe’s finest project' that will boost the economy by attracting investment and creating jobs.

The community is sharply divided. While some, like xiao, claim the project has caused irreparable damage to Albania's coast, others, like Babalugats, note the project's impact on flamingo colonies and the environment, calling it an 'absolute biodiversity massacre'. The government's economic arguments clash with the environmental concerns raised by activists and scientists. The weight of opinion points to significant environmental harm, with the project facing strong opposition from the scientific community and environmental groups.